Jon Meacham, editor of Newsweek, has written a nice piece in the wake of last week’s announcement that The Washington Post was putting the magazine up for sale. Someone, or some group of someones, may well buy it. The point I’m most interested in from Meacham’s piece is:
“There is a place for NEWSWEEK in some form in a fragmented culture. We represent an opportunity to focus the attention of a large number of people on a single topic. The moment of focus may be fleeting, but there are fewer and fewer common denominators left in American life, and the conversation is not going to be enriched by having fewer still. We are not the only catcher in the rye standing between democracy and the abyss of ignorance and despair.” (my emphasis)
That statement may be a little melodramatic, but Meacham’s entirely correct. At the risk of repeating myself (again), the point is precisely that we need a common pool of information and a common point of departure in focusing on the myriad issues confronting us. The challenge for the media is restoring the public’s trust that we’re presenting a fair, balanced and comprehensive account of whatever issue we’re discussing (and I mean truly fair and balanced). Unfortunately, we have few institutions that still command universal public respect. Have our institutions become m0re corrupt, or have they always been as they are now and we just know more about them? One thing is for sure, we can’t on the one hand demand total purity on the part of our public servants and then on the other hand search for any impurity, however slight or minor, to discredit them. Men and women of goodwill will decide, as many have, that the game isn’t worth the effort if their reward will be a splash of mud all over them.
The other point I’m interested in from Meacham’s piece is this:
“… the task now is to find the right economic and digital means to meet our traditional ends while trying to discover a sustainable business model. ”
I’m not sure exactly what he means. Obviously, any enterprise has to be able to pay its bills to survive, regardless of whether it’s a profit-making business or one sustained by an angel of one kind or another. It would be better all around for the enterprise to be profit-making because that would show, among other things, that it’s meeting the wants and needs of its audience and not simply indulging some elite’s whims or interest. When Meacham says “the right digital means” though, is he being deliberately obtuse? He published his piece on “the right digital means”, so where is the mystery? The task is to present a product that will bring enough paying customers back on a regular basis to show a profit and keep the ‘publication’ (if that is the right word in this context) going. Newsweek, or any other magazine, has to recognize the expectation that readers have been encouraged to develop that something new and interesting will be there for them to read whenever they turn to a publication. And they’re not going to wait until Monday, Tuesday or Wednesday morning or afternoon every week to get it.
This is the venue, for better or worse, where Newsweek and all the other magazines and newspapers have to sink or swim. And they will just have to get better and quicker at presenting whatever they are doing in order to stay afloat. And readers, as I have said too many times already, will have to get used to the idea that they’re going to have to pay for information. In the best of all possible worlds, maybe information would be free. In this one, it isn’t.